Our Mission
Image: Christian Musician Jonathan Traylor at Alive Fest 2024
Helping Christians spread the Gospel through premium apparel that glorifies God
Following Christ means living differently from the world. At NoSuchThingAsNormal, we embrace that calling and encourage others to do the same. Through unique Scripture-inspired designs and apparel crafted from 100% natural materials, we create faith-based clothing to help Christians plant seeds and spread the Gospel of our LORD Jesus Christ.
Image: UFC Fighter Dan Ige at his UFC 318 fight weigh-in
Why we choose 100% natural materials
We use only 100% natural materials like cotton, wool, and linen because we truly embrace living differently from the world. We believe these materials align more closely with God's creation and with honoring your body as a temple.
Unlike natural fibers, synthetic materials like polyester are created through a highly unnatural chemical process that is harmful to the environment and your body. Although natural materials are more expensive to use, we keep our profit margins the same across every piece to provide an affordable way for you to be unique, live with purpose, and glorify God in style.
Image: Christian hip hop artist Caleb Gordon in his home studio
What does NoSuchThingAsNormal mean?
Romans 12:2 "Do not be conformed to this world, but be transformed by the renewing of your mind..."
Galatians 1:10 "...If I were still trying to please people, I would not be a servant of Christ."
NoSuchThingAsNormal comes from what it means to follow and serve Christ. We are called not to fit in or seek the approval of the world, but to be servants of Christ. Living out God's will and turning away from sin often makes us seem like "outsiders" or "not normal" to those who do not fear the Lord. The world says that getting drunk, sexual immorality, loving money, and living for yourself are "normal." But when you live for Christ, there is NoSuchThingAsNormal!
Image: Christian entrepreneaur Jean-luc Chrisitan parker styling our "Jesus saves" collection
Why we design every collection around scripture
Our purpose is to provide 100% natural material Christian apparel that allows you to be unique, live with purpose, and glorify God in style. If we use the Word of God to guide our lives, keep His commandments, and understand that Jesus Christ defeated sin and death through His death on the cross and resurrection three days later, how could we not use that same Word to inspire the very designs that glorify Him?
We create both bold and subtle pieces because every collection has its own unique style. No matter the design, we are committed to keeping every piece rooted in Scripture so that when you wear NoSuchThingAsNormal apparel, you're clothing yourself with the Word of God.
Image: the creation of nosuchthingasnormal
How did we start?
NoSuchThingAsNormal has a lot of rich history. It was originally started in 2018 by my best friend, Nathan, and me during our junior year of high school. Although I always believed in Christ, the brand wasn't rooted in that purpose at the time. We simply felt different from society and wanted to create something unique. That's when we came up with the name NoSuchThingAsNormal. It all started with a couple YouTube videos where we did everything from vlogging and workouts to dirt biking and snowmobiling, all in one video. We didn't care if people thought it was weird; we embraced being different.
In 2020, Nathan tragically took his own life. A few years later, in 2023, I became close friends with my co-owner, Dylan. We were both passionate about fashion, working out, and living a healthy lifestyle. We also shared the desire to build something of our own instead of spending our lives in the traditional 9-to-5.
That's when I had the idea to carry on the legacy of NoSuchThingAsNormal, but this time, for Christ.
Over the past three years, we've grown tremendously in our faith and have found so much fulfillment in building a brand that provides 100% natural material, faith-based clothing, helping people be unique, have purpose, and glorify God in style.